Sunday, February 4, 2007
Monday, January 22, 2007
Week 1
Practice: Start a Blog, write a paragraph a day, resulting in five paragraphs, on media not seen, now seen (any piece of media you had not seen before, from a credit card newsletter to a bill-board, that you now see and why you think you had missed it before)
As someone who doesn’t watch TV with the one exception of Thursday night Grey’s Anatomy, I decided watching ESPN with a house full of boys would provide an interesting view and one that I have never before paid much attention to. It was clear that much of the advertising was directed at males, also in the younger adolescent to young adult to middle-aged groups. Athletes and outdoor active audiences were also a prime target for the messages being sent.
This weekend I took a bus from Poughkeepsie into New York City, and upon my arrival in Port Authority, saw some billboards that caught my attention. One that stood out was an advertisement for Movado, a watch, with Tom Brady as its model. I think I had not seen it before because this high-end, more expensive product is something that would only be fit for advertising in a large city as New York. Ironically, I was very surprised at the use of a New England Patriots quarterback for an advertisement in New York City.. but sex appeal certainly helps its purpose in this product’s circumstance than athletics.
Another billboard that caught my eye was one for Jeep. It was 3D and portrayed a Jeep as an insect that has just (attempted) to be squashed by a fly swatter, but instead the Jeep breaks through the now-ripped fibers of the swatter. I am from a Boston suburb and don’t go into the city all that often. Being at Marist, I am happy where I am and don’t venture into New York City hardly ever. Billboard ads like the one I saw here from my bus window are examples of expensive advertising that I probably would not expect to see along any regular highway or anywhere else except in a large city that will be viewed by thousands daily.
For my bus ride, I picked up a few magazines that I wouldn’t normally read. Rolling Stone had several advertisements that were full-spread and for very well-known brands and/or companies. Among the products being promoted were various television shows, alcohols, perfumes and clothing lines. The magazine was fun to look through, but it isn’t one I would continue to buy if I were looking for actual reading material.
A second magazine I browsed on the bus was Sports Illustrated, last July’s edition that my younger brother had left in my car. Similar to watching ESPN, this magazine uses its media to reach athletes and fans. Though I myself am an athlete and enjoy watching sports, this magazine is not one I would regularly purchase because I do not keep up-to-date with college and professional sports game by game. For those like my brother who checks ESPN every night for recaps of the day, this magazine is perfect for stats, stories and pictures of his favorite teams and athletes.
As someone who doesn’t watch TV with the one exception of Thursday night Grey’s Anatomy, I decided watching ESPN with a house full of boys would provide an interesting view and one that I have never before paid much attention to. It was clear that much of the advertising was directed at males, also in the younger adolescent to young adult to middle-aged groups. Athletes and outdoor active audiences were also a prime target for the messages being sent.
This weekend I took a bus from Poughkeepsie into New York City, and upon my arrival in Port Authority, saw some billboards that caught my attention. One that stood out was an advertisement for Movado, a watch, with Tom Brady as its model. I think I had not seen it before because this high-end, more expensive product is something that would only be fit for advertising in a large city as New York. Ironically, I was very surprised at the use of a New England Patriots quarterback for an advertisement in New York City.. but sex appeal certainly helps its purpose in this product’s circumstance than athletics.
Another billboard that caught my eye was one for Jeep. It was 3D and portrayed a Jeep as an insect that has just (attempted) to be squashed by a fly swatter, but instead the Jeep breaks through the now-ripped fibers of the swatter. I am from a Boston suburb and don’t go into the city all that often. Being at Marist, I am happy where I am and don’t venture into New York City hardly ever. Billboard ads like the one I saw here from my bus window are examples of expensive advertising that I probably would not expect to see along any regular highway or anywhere else except in a large city that will be viewed by thousands daily.
For my bus ride, I picked up a few magazines that I wouldn’t normally read. Rolling Stone had several advertisements that were full-spread and for very well-known brands and/or companies. Among the products being promoted were various television shows, alcohols, perfumes and clothing lines. The magazine was fun to look through, but it isn’t one I would continue to buy if I were looking for actual reading material.
A second magazine I browsed on the bus was Sports Illustrated, last July’s edition that my younger brother had left in my car. Similar to watching ESPN, this magazine uses its media to reach athletes and fans. Though I myself am an athlete and enjoy watching sports, this magazine is not one I would regularly purchase because I do not keep up-to-date with college and professional sports game by game. For those like my brother who checks ESPN every night for recaps of the day, this magazine is perfect for stats, stories and pictures of his favorite teams and athletes.
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